The city of San Francisco has taken action in response to an unauthorized installation of a giant “X” logo atop the downtown building formerly known as the Twitter headquarters. The move comes as part of owner Elon Musk’s ambitious rebranding efforts for the social media platform.
City officials have opened a complaint and initiated an investigation into the matter. Citing concerns over permit violations related to the design and safety of the installation. Replacing letters or symbols on buildings and erecting signs on top of structures necessitate permits to ensure adherence to safety standards. Moreover, to maintain the historic integrity of the building.
The controversy arose after workers were stopped by San Francisco police on Monday. As they attempted to remove Twitter’s iconic bird and logo from the building’s side. Authorities intervened, pointing out that the sidewalk had not been adequately secured for pedestrian safety in case of falling debris.
Patrick Hannan, spokesperson for the Department of Building Inspection, stressed the need for permits when making any alterations to the building’s exterior. He explained that the permits are essential to ensure that any additions are safely attached to the structure and comply with historical preservation guidelines.
Furthermore, erecting a sign on top of a building requires additional planning review and approval, as stated by Hannan on Friday. The city has taken these violations seriously and is actively investigating the matter.
‘X’ logo replaced the iconic blue bird
Elon Musk, who acquired Twitter for a staggering $44 billion last year. Unveiled the new “X” logo as a replacement for the platform’s iconic blue bird. The revamped logo has started appearing at the top of Twitter’s desktop version since Monday. Signaling a new era for the social media giant.
As the investigation unfolds, the city of San Francisco is determined to ensure that all necessary permits. And approvals are obtained before any further changes to the building’s exterior take place. The situation has drawn attention to the balance between innovation and adherence to regulations. Emphasising the importance of compliance in urban developments.
