JW Marriott, a Classic Luxury brand from Marriott Bonvoy’s global portfolio of 30 extraordinary hotel brands has marked its debut in Spain with the opening of JW Marriott Hotel Madrid. The luxurious hotel is located in the charming, culture-rich Canalejas, near the dynamic and bustling Puerta del Sol, Gran Vía, and Plaza Mayor. A stone’s throw away is renowned art institutions, theatres and museums- El Prado, the Thyssen-Bornemisza and the Reina Sofia. Attesting to the brand’s belief that true luxury is having the time and space to focus on what matters most – oneself, the new 139-room hotel offers guests an inspiring urban retreat in the centre of the Spanish capital. Most suites located on the top floors have large terraces that offer spectacular panoramic views of the city.
Essence
A part of Madrid’s history is tied to captivating aromas of violets, tuberoses, carnations, roses and flowers that are a part of the city. The building was previously one of the oldest perfumeries in Madrid and thus has a unique legacy capturing the historical essence of the city. In addition, JW Marriott Hotel Madrid has associated with the Spanish Academy of Perfume, to curate a fully holistic wellness experience that scintillates the senses while paying homage to the building’s unique heritage and the city’s history.
Design
The hotel’s architecture and design were planned and conceived by Rockwell Group. They crafted an elegant concept using natural materials and a neutral colour palette to present a sophisticated and relaxing environment. Elements of the building’s historic past have been maintained by the preservation of certain entities, like the wrought iron columns from the 19th century found across the property.
Experience
As you enter the hotel, you will be welcomed with traditional violet or rosemary-scented tea in artisanal ceramic cups after check-in. You can select from one of five scents which will then be placed in your wardrobe for a pleasant olfactory experience. Furthermore, you can discover stories about Madrid and its aromas on the bedside table, to relax the mind before sleep. In the Lobby, there is an exhibition that displays antique perfume bottles, books, and essences, which the guests can explore. For those perfume and scent connoisseurs deeply interested in the scent stories, there are olfactory workshops in partnership with the Spanish Academy offering exclusive opportunities to learn more about the city and its scent legacy.
Epicurean Journey
JW Marriott Madrid has partnered with renowned, Michelin-star chef Mario Sandoval and crafted a dining and cocktail concept that elevates and subtly reinvents local flavour and influences. Using ingredients grown in the JW Garden and sourced from local providers the restaurants offer the ultimate expression in refined Spanish flavour. The dishes are inspired by the aesthetics of perfume containers; each meal nourishes more than just the body, creating a multisensory dining experience while capturing the spirit of Madrid. Visitors can sip and savour the city’s spirit through an inventive cocktail menu made from local ingredients, featuring iconic aromas like chocolate, rosemary, and lemon.
