DUBAI – Nissan is moving towards sustainable mobility in the Middle East and globally, with the debut of its stunning all-electric Ariya crossover car that is targeted towards the mass market.
The Japanese company unveiled its all-new electric vehicle on Thursday (14 October) at the Let’s Move event at Dubai Exhibition Centre, Expo 2020 Dubai.
As Expo 2020’s Official Automotive Partner, Nissan is strongly committed to championing more sustainable transportation.
Thierry Sabbagh, Managing Director of Nissan Middle East, said: “It’s a really exciting moment for us as a brand because our partnership with Expo started three years ago and we have been a part of the entire development, whether it is of the site or also of all the plans that have been set. And today, the partnership between Expo and Nissan is very natural. Because today, when we look at the pillars of Expo, whether on Sustainability, on Mobility, and on Opportunity, I can tell you that Nissan’s strategy is very much based on that.”
Joni Paiva, Divisional Vice President of Nissan Motors, said: “When you align Nissan’s purpose to drive innovation to enrich people’s lives and you look at Expo 2020’s purpose [and theme], ‘Connecting Minds, Creating the Future’, these two visions align extremely well, especially when you use the subthemes of Expo 2020 of Sustainability, Opportunity, and Mobility.”
Sabbagh said that unlike other electric vehicles currently available on the market, the new Ariya is made to appeal to people of all backgrounds, rather than target a niche audience only.
He said: “Nissan as a brand has always brought products to the market that have very high demand and have always really been very much the best when it comes to the technology, to the innovation. And definitely this is part of our passion. When we bring products to the market, we want to ensure that people from different categories, and from different aspirations, are able to drive our product. And definitely, I don’t see a difference with the Nissan Ariya, once it is fully launched in the markets. I will definitely be convinced that this will be available and offered to customers with different needs and also different profile customers.”
The launch of Ariya will drive the beginning of the Nissan NEXT transformation journey, a forward-looking plan building on the brand’s reputation for innovation, craftsmanship, customer focus and quality.