LOS ANGELES (US) – The subscriptions of Walt Disney Co’s Disney+ streaming service has gone beyond initial projections, and Chief Executive Bob Chapek attributes it to the strong interest from adults who do not have kids at home.
He added that Disney+, which debuted in November 2019 had a sign of 94.9 million customers worldwide as of January 2. The growth has exceeded Wall Street expectations and Disney’s forecast. While Disney is known for family entertainment, Disney+ also features movies and TV shows from Marvel, “Star Wars” studio Lucasfilm and others, thereby attracting adult viewers as well.
“What we didn’t realize was the non-family appeal that a service like Disney+ would have,” Chapek said via online video to the Morgan Stanley Technology, Media and Telecommunications Conference. “In fact, over 50% of our global marketplace don’t have kids. When 50% of the people in Disney+ don’t have kids, you really have the opportunity now to think much more broadly about the nature of your content,” he added.