ROME (ITALY) – Renault will rename its team Alpine from the 2021 season, said the Formula One team ahead of the Italian Grand Prix on Sunday.
Along with the new name, it will also have a new colour scheme with the French national colours of red, white and blue taking the place of yellow and black.
New chief executive Luca de Meo said in a statement, “Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers.”
“By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.”
“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity.”
The new organisational structure will focus on core brands rather than geographical regions, with Renault F1 team principal Cyril Abiteboul overseeing one of the four divisions.
