Unilever, the maker of ice cream brands Wall’s and Magnum, is stopping the promotion of their food and beverages to those below the age of 12 for their ads on traditional and social media.
This action is in response to growing childhood obesity concerns.
Unilever said that according to the new principles on responsible marketing, it shall no longer hire influencers and celebrities who appeal to those of this age group. The use of cartoon characters in their advertising will also be curbed.
The changes will first be applied to the ice-cream business. This comes after their effort to cap the total calories to 110 and the sugar levels to 12 grams a portion in their kids’ icecreams.
Wall’s Max, Paddle Pop and Twister ice-creams are mainly marketed to children and will still be seen on displays and freezers in convenience stores.
(Photos syndicated via Reuters)
This story has been edited by BH staff and is published from a syndicated field.